Operational intelligence for
commercial real estate leaders.

Matt Faupel

Less chaos. More clarity.

Buildings don't just fail on paper.
They fail in real time, under pressure.

The leaders who perform well are the ones who understand systems, prepare their teams, communicate clearly and build repeatable structures before they're needed.

Chiller Vibes Only - Unisex Sweatshirt
from $23.00
A sturdy and warm sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that’s made with air-jet spun yarn for a soft feel.

• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem

Disclaimers:
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Subtle orange hue shifts with lighting in the Orange color variant.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
I Keep My Cool Golf towel
$14.00
Step up your golf game with this stylish, absorbent towel designed for everyday use. The soft microfiber fabric keeps your clubs spotless and your hands dry while adding a touch of class to your gear. It’s lightweight, easy to carry, and versatile enough for workouts, travel, or outdoor adventures.

• 80% polyester, 20% polyamide microfiber blend
• One size: 16″ × 24″ (40.6 cm × 61 cm)
• Soft, absorbent, and quick-drying fabric
• Gold grommet and hanging ring
• Design appears on one side
• Blank product sourced from China

Disclaimer: Machine wash in cold water (max. 90°F / 30°C).
Grumpy Turnstile Enamel Mug
$17.50
Every happy camper needs a unique camper mug. It's lightweight, durable and multifunctional. Use it for your favorite beverage or a hot meal, and attach it to your bag for easy access on a hike.

• Material: Enamel
• Dimensions: height 3.14″ (8 cm), diameter 3.25″(8.25 cm)
• Lead and BPA-free material
• White coating with a silver rim
• Hand-wash only
• Blank product sourced from China

Attention! Don't heat liquids or food directly in the mug—it can damage the coating.

Disclaimer: The Enamel Mug is susceptible to staining when used with certain beverages, including coffee, tea, and natural juices. That’s a normal characteristic of enamel products and not specific to our mug alone. Due to the enamel’s rough and porous surface texture, particles from these drinks may easily adhere to the mug, resulting in stains over time. Stains can be effectively removed by applying lemon juice or soda to the affected area and gently scrubbing with a hard sponge.
Icon Set of pin buttons
from $10.00
Express yourself in a meaningful way with top-quality pin buttons. They’re lightweight, sturdy, and easy to put on. With a scratch and UV-resistant coating and a glossy finish, these pin buttons are made to last. Show off the things you care about and add a pop of personality to your clothing or accessories with vibrant pin buttons.

• They come in a set of 5
• Made of tinplate
• Scratch and UV-resistant mylar coating
• Glossy finish
• Easy to put on

New to leading buildings?

Emergency Response Playbook for Commercial Property Managers
$0.00

Every property manager has had the morning. Multiple things failing at once. Incomplete information. Tenants in the hallway. Your phone ringing before you have answers. What separates the leaders who manage that morning is their preparation - the kind you build before anything goes wrong.

This playbook is that preparation.

Built from real field experience managing Class-A commercial buildings, the Emergency Response Playbook gives you a decision framework, a communication protocol, and a step-by-step procedure for significant incident types you will face as a property manager. Not theory. Not generic checklists. A working system you can use today.

Every section is written for the conditions of an actual emergency - compressed time, incomplete information, and people looking to you for direction before you have the full picture. The frameworks in this manual are designed to be available to you under that kind of pressure, which means the preparation work happens now, not when the fire panel activates.

WHAT'S INSIDE

  • 10 incident-specific response frameworks: Fire alarm activations, water events, power outages, severe weather, elevator entrapments, medical emergencies, security incidents, and more. Each section includes an operational decision framework, tactical procedures, a real-world scenario, common mistakes, and a section checklist.

  • Emergency Response Quick System: A three-page laminate-ready reference covering your universal first response, communication flow by stakeholder, and command roles at a glance. Designed to live at your management desk - not in a binder.

  • Six communication templates: Fire alarm evacuation, all-clear, power outage, water event, severe weather shelter-in-place, and post-incident summary. Written for the moment you need words fast and don't have time to compose them from scratch.

  • Incident command structure: A four-role framework - property manager, chief engineer, security lead, building staff - that works whether you have a full team or you're the only person on site after hours.

  • Six ready-to-use appendices: Emergency Contact Matrix, Incident Report Form, Communication Templates Quick Reference, Incident Command Reference Card, After-Action Review Worksheet, and a Quick Reference Card built for lamination.

  • After-action review framework: The five-question debrief structure that converts a hard incident into a specific, accountable improvement - not just a conversation that everyone forgets by the following week.

WHO THIS IS FOR

This playbook is written for property managers and leaders of commercial properties who want to be genuinely prepared - not just compliant. If you have ever found yourself improvising during an incident and thought there has to be a better way to handle this, this is that better way.

It is not written for beginners looking for an introduction to property management. It is written for working leaders who understand the stakes and want a field-tested system they can actually use.

The preparation you do this week is what you will have available at 6am when it matters.

Need systems that hold under pressure?
The Leader Library has playbooks, checklists, and templates.

CRE Pro™ - free AI tool for building leaders. A custom GPT for operations, vendors, accounting, events, and visuals.

Your First 90 Days in CRE - the onboarding system I wish someone had handed me.

Not another CRE newsletter.
Every edition is built from managing complex properties.

The Unlock Your Potential book.
Class A operations, distilled into the reference I wish I'd had earlier in my career.

Matt Faupel

Matt Faupel

I lead Class A real estate operations in a Fortune 100 client environments. Where building performance, workplace experience, vendor execution, and executive expectations intersect every day.

CRE Pro™ - AI built for building leaders.

The first AI tool designed specifically for commercial property managers. Free on ChatGPT.

Discover CRE Pro™

Built for the Next Generation of Property Management.

Watch how we're transforming commercial real estate operations with AI-powered tools designed for serious professionals.

Crushed It Unisex garment-dyed heavyweight t-shirt
from $21.00
If you’re looking for a thick, structured tee that’s also super soft and breathable - look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras
Chiller Vibes Only - Hardcover journal
$13.50

Smooth, stylish, and totally you - this hardcover journal is ready for your daily thoughts, sketches, or wild plans. 150 lined pages, tearable sheets, and a bold cover that pops.
• Matte laminated front and back cover
• 150 pages (75 sheets): lined, white-colored, uncoated
• Cover weight: 80 lb (118 g/m²)
• Page weight: 70 lb (104 g/m²)
• Dimensions: 5.75″ × 8″ (14.6 cm × 20.3 cm)
• Perforated pages for easy tear-out
• Casewrap binding with a flexible sewn spine
• Blank product sourced and fulfilled in the US

Mug Icon Set 1
from $10.50
Add a splash of color to your morning coffee or tea ritual! These ceramic mugs not only have a beautiful design on them, but also a colorful rim, handle, and inside, so the mug is bound to spice up your mug rack.

• Ceramic
• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Colored rim, inside, and handle

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Snow Plow hat
$21.00
Dad hats aren't just for dads. This one's got a low profile with an adjustable strap and curved visor.

• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh